Introducing Battlefield Heroes

EAUK_Omni · 21-01-2008, 10:45 AM

What’s Battlefield Heroes?
Battlefield Heroes is a new cartoon-style Battlefield game that’s completely free to play. This ‘Play 4 Free’ type of game is new to EA so we’re excited to be leading the charge! It’s going to be available this summer and we’ve worked hard to make the game appeal to both our core fans as well as people new to Battlefield. It’s easy for anyone to pick up and play because of the intuitive controls, fun cartoon art style, and community features, but at the same time there’s real depth and strategy for people like us who are passionate about gaming.

Is this BF3?
No, Battlefield Heroes is not Battlefield 3. Battlefield Heroes is one of many Battlefield games in development by DICE, including Battlefield Bad Company for PS3 and Xbox 360. We have not made any announcements regarding Battlefield 3.

How’s this different than any other game out there?
It’s mainly different because it’s FREE! But this is also a new take on Battlefield games. Battlefield Heroes combines the classic sandbox gameplay of the Battlefield series, but we are also adding loads of new stuff - a fun, over-the-top setting and art style, simpler controls and interface, and a deep character development and customization system. Because it is download for free and ‘Play 4 Free’, it really changes how we approach game development – we can add new content to the game at any time, we can respond to the community’s feedback with tweaks and changes and we can make the game YOU want to play.

For more information visit Battlefield Heroes™

The_Doctor · 23-01-2008, 07:52 AM

I'll just add something from what I wrote:

The catch? The game will be released for free and will support itself through in-game advertising and microtransactions.

"[Ads] wouldn't work inside the fictional world. Instead, adverts will appear on the website and the 'front-end' of the game," Ben Cousins, the senior producer at DICE, told BBC News.

The for-pay items will also only make cosmetic changes to your character; nothing you buy in the game will give you an advantage in actual game play. For example, you may pay a dollar for a new rakish hat, but you won't be able to pay for a gun that shoots faster or does more damage. Keeping the advertisements outside of the play experience and making sure the play itself isn't a matter of who has spent the most look like solid decisions.

This isn't a new idea, although ad-based gaming and for-pay updates has mainly been used as a business strategy in Korea and Asia. EA has already launched a web-based, free version of its popular FIFA series in South Korea, and the game reportedly pulls in $1 million in monthly sales from its five million users. EA has also long supported the idea of in-game ads, using the Microsoft-owned Massive to place dynamic advertisements in some of its titles. Research is also showing that placing ads in gaming actually does help brand recognition, although the study was performed when the ads were placed into play, something Battlefield Heroes won't be doing.

DICE knows how to create a compelling online experience; the Battlefield series has consistently provided some of the better online shooters on the market. This approach and early character art almost seem to be a reaction to Team Fortress 2, the hyper-popular and frenetic team-based online shooter included in the Orange Box. The new title strays far from the original feel of Battlefield, however, so how well DICE will be able to create a more casual-gamer-friendly approach is an open question. Expanding the market with games that can run well on older systems may prove to be a popular choice, especially as the more technically demanding games are having some sales issues on the PC as of late.

Taking a known quantity with a strong brand, shortening play time into smaller chunks with a more newbie-friendly game, and then giving away the title is certainly a bold move. If EA succeeds, the company may move more titles into this business model; EA certainly isn't hurting for properties. If the game is subpar, however, it may harm one of EA's more lucrative properties. This is a high-risk, high-reward strategy that many other players in the gaming industry will certainly be watching.

marty1888 · 21-07-2008, 10:16 PM

kool a free game lol (dont mind buying dlc tbh) whens it out and is it on the playstation network?

Spidery Yoda · 21-07-2008, 10:26 PM

It's PC only.

marty1888 · 21-07-2008, 10:33 PM

Quote:

Originally Posted by Spidery Yoda

It's PC only.

kool, cheer's i'll still play it, like the fact it's light hearted and cartoonish lol

ZonalFear · 28-07-2008, 11:54 PM

Any sort of idea for the minimum specs required for it?

WolvesPat · 31-07-2008, 04:06 PM

Why oh why is this delayed just to add on social networking or w.e??

Does anyone actually give a toss about that?

Just release it - it's a game, not bloody myspace!

Mashup76 · 07-10-2008, 08:12 AM

I have got a beta key installed it but when I click play now the screen blacks out and nothing further happens, I have to crash the pc to get out of this, very frustating when you want to play the game,

Any ideas anyone,

Thanks

21-01-2008, 10:45 AM	#1 (permalink)
EAUK_Omni EAUK Staff Join Date: Oct 2006 Location: The Institute Posts: 2,893 Blog Entries: 7	Introducing Battlefield Heroes What’s Battlefield Heroes? Battlefield Heroes is a new cartoon-style Battlefield game that’s completely free to play. This ‘Play 4 Free’ type of game is new to EA so we’re excited to be leading the charge! It’s going to be available this summer and we’ve worked hard to make the game appeal to both our core fans as well as people new to Battlefield. It’s easy for anyone to pick up and play because of the intuitive controls, fun cartoon art style, and community features, but at the same time there’s real depth and strategy for people like us who are passionate about gaming. Is this BF3? No, Battlefield Heroes is not Battlefield 3. Battlefield Heroes is one of many Battlefield games in development by DICE, including Battlefield Bad Company for PS3 and Xbox 360. We have not made any announcements regarding Battlefield 3. How’s this different than any other game out there? It’s mainly different because it’s FREE! But this is also a new take on Battlefield games. Battlefield Heroes combines the classic sandbox gameplay of the Battlefield series, but we are also adding loads of new stuff - a fun, over-the-top setting and art style, simpler controls and interface, and a deep character development and customization system. Because it is download for free and ‘Play 4 Free’, it really changes how we approach game development – we can add new content to the game at any time, we can respond to the community’s feedback with tweaks and changes and we can make the game YOU want to play. For more information visit Battlefield Heroes™ __________________ Omni Community Co-ordinator Recently played: FIFA 09 Looking forward to: Red Alert 3, Dead Space Electronic Arts (If you add me on Xbox Live, msg me to say your from the forums)

23-01-2008, 07:52 AM	#2 (permalink)
The_Doctor Forum Junkie Join Date: Dec 2006 Location: Doncaster, UK Age: 26 Posts: 4,205 Blog Entries: 3	I'll just add something from what I wrote: The catch? The game will be released for free and will support itself through in-game advertising and microtransactions. "[Ads] wouldn't work inside the fictional world. Instead, adverts will appear on the website and the 'front-end' of the game," Ben Cousins, the senior producer at DICE, told BBC News. The for-pay items will also only make cosmetic changes to your character; nothing you buy in the game will give you an advantage in actual game play. For example, you may pay a dollar for a new rakish hat, but you won't be able to pay for a gun that shoots faster or does more damage. Keeping the advertisements outside of the play experience and making sure the play itself isn't a matter of who has spent the most look like solid decisions. This isn't a new idea, although ad-based gaming and for-pay updates has mainly been used as a business strategy in Korea and Asia. EA has already launched a web-based, free version of its popular FIFA series in South Korea, and the game reportedly pulls in $1 million in monthly sales from its five million users. EA has also long supported the idea of in-game ads, using the Microsoft-owned Massive to place dynamic advertisements in some of its titles. Research is also showing that placing ads in gaming actually does help brand recognition, although the study was performed when the ads were placed into play, something Battlefield Heroes won't be doing. DICE knows how to create a compelling online experience; the Battlefield series has consistently provided some of the better online shooters on the market. This approach and early character art almost seem to be a reaction to Team Fortress 2, the hyper-popular and frenetic team-based online shooter included in the Orange Box. The new title strays far from the original feel of Battlefield, however, so how well DICE will be able to create a more casual-gamer-friendly approach is an open question. Expanding the market with games that can run well on older systems may prove to be a popular choice, especially as the more technically demanding games are having some sales issues on the PC as of late. Taking a known quantity with a strong brand, shortening play time into smaller chunks with a more newbie-friendly game, and then giving away the title is certainly a bold move. If EA succeeds, the company may move more titles into this business model; EA certainly isn't hurting for properties. If the game is subpar, however, it may harm one of EA's more lucrative properties. This is a high-risk, high-reward strategy that many other players in the gaming industry will certainly be watching. __________________

21-07-2008, 10:26 PM	#4 (permalink)
Spidery Yoda Forum Guru Join Date: Sep 2007 Age: 19 Posts: 1,134	It's PC only. __________________

31-07-2008, 04:06 PM	#7 (permalink)
WolvesPat Forum Regular Join Date: Feb 2008 Age: 16 Posts: 687	Why oh why is this delayed just to add on social networking or w.e?? Does anyone actually give a toss about that? Just release it - it's a game, not bloody myspace! __________________

07-10-2008, 08:12 AM	#8 (permalink)
Mashup76 Rookie Join Date: May 2006 Posts: 2	Probs with BF Heroes Beta Key (Please help) I have got a beta key installed it but when I click play now the screen blacks out and nothing further happens, I have to crash the pc to get out of this, very frustating when you want to play the game, Any ideas anyone, Thanks

21-07-2008, 10:16 PM	#3 (permalink)
marty1888 Forum Guru Join Date: May 2006 Location: Glasgow/Scotland Age: 25 Posts: 1,795	kool a free game lol (dont mind buying dlc tbh) whens it out and is it on the playstation network?

28-07-2008, 11:54 PM	#6 (permalink)
ZonalFear Rookie Join Date: Jul 2008 Location: Manchester, England Age: 23 Posts: 292	Any sort of idea for the minimum specs required for it?