Electronic Arts UK Community - View Single Post

The_Doctor · 17-07-2008, 12:48 PM

On the one hand, Electronic Arts is one of the largest media companies in the world with 7900 employees and $4 billion in revenues. The company has a virtual lock on sports franchise games; for FIFA'08 they have a multi-year licensing and marketing deal with FIFA, the world governing body of the most popular sport on the planet.

On the other hand, they aren't very good at arms.

Look at Ronaldin-OW!s arm.

17-07-2008, 12:48 PM	#1 (permalink)
The_Doctor Forum Junkie Join Date: Dec 2006 Location: Doncaster,UK Gender: Male Posts: 4,714 Blog Entries: 3	Why Did EA Do This? On the one hand, Electronic Arts is one of the largest media companies in the world with 7900 employees and $4 billion in revenues. The company has a virtual lock on sports franchise games; for FIFA'08 they have a multi-year licensing and marketing deal with FIFA, the world governing body of the most popular sport on the planet. On the other hand, they aren't very good at arms. Look at Ronaldin-OW!s arm.