This is correct. Generally it is not permitted on sites such as this to advertise other websites. It is true that the rules also state that you can not spam members with PMs asking them to join another site, which was happening quite a lot previously.
The EA Fansite only rule allows sites with content that has taken a good deal of time, effort and talent to create to be shown. We welcome regular updates of EA Game fansites. After all, EA provides fansite kits for use and we also have directories here of many fansites for the different games.
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