This is like when EA released BF2142.
Every game box and disc contained a note warning you that the program installs adware and that if you didn't want the adware on your computer, then you shouldn't intall the game. I think it was their in-game advertising system. The only thing they succesfully advertised however was an Intel Pentium processor, after that the adverts stopped.
Just all thank the lord that EA haven't hired Media Defender to protect their game though, I'm sure you've all heard of the Revision3 takedown.
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