EA are totally brainless. They try and copy Valve's excellent steam and make such a total hash of it by way of this stupid 3 installs system. I love steam as I know if I wreck my PC I can simply re-install steam then install any game associated with it.
Its so incredibly ironic that their idea to reduce piracy will have the exact opposite effect. Should someone pay £35 for a game they can install 3 times or pay nothing to have a copy they can install as many times as they need. Tough decision! And this will be pirated. If they think they have somehow devised a game that cannot be copied they are on planet cuckoo. No it won't have the MMO features but hey nothing is perfect!
I don't agree with piracy so I just won't buy this. Never been a great fan of EA anyway due to past business practices and this makes me like them even less. I quite liked the demo and liked it enough to buy the full creature creator but I won't be buying the full version.
Poor show EA