Look at BioShock for example... When it was released, the publisher had a "3 activations" thing on it, which led to such a public outcry that they had to change it. It didn't help either that their verification servers couldn't handle the stress and went down.
It was intended to be an "uncrackable" game to prevent illegal copies via overzealous copy-protection, but in the end it took under 2 weeks for someone to make a perfect crack, and they scared alot of their player-base off with the copy-protection.
I know EA isn't the best of companies for being pro-customer, but hopefully they wont trip themselves up with this too.
I for one like to be able to play the game I own, when I like... not when the verification server lets me!
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