There seems to be a misunderstanding as to what demographic a game is designed for and what demographic it's suitable for. Take a game like guitar hero, it may be suitable for any ages, but it's aimed at teenagers. Or my example of Sim City 4, it has no content that is unsuitable for young ages. But I know of very few children who want to be the civic designer of a giant metropolis.
So to end, target audience /= age rating
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