[Spidery Yoda]

The point is Phenom that it can only be activated 3 times before you have to go through (what i can see as being a long drawn out process) of getting another 'activation'. It's unfair on the customers.

Bioshock used the same system and everyone hated it. On a semi-related note, I installed Bioshock the other day and played it for a while. I loaded it up again yesterday and it wants me to activate again. So is that one of my 5 activations just gone? I said no and didn't play it, and haven't since.

Limiting the customers like this is obscene, and i'm not suprised it's putting people off buying it altogether. I wasn't going to buy it anyway because I have it on my 360, but if I didn't I wouldn't buy it on the PC either because of this rubbish.

And lets not forget that the DRM crap doesnt stop the game being pirated at all. I dunno if its been cracked yet or not, as I don't hang around those parts of the internet, but it's absolutely inevitable that its going to happen. Sooner rather than later. And then the pirates get the hassle-free version of the game while all of us paying customers are having to ring up EA support so we can install our game.

I think it's pretty obvious why people are put off dont you?

If they gave every customer infinite activations then i'm sure there wouldn't be an issue. Look at Steam. It requires a net connection and it's wildly popular. People (myself included) love it. Because you can install your games as many times as you like on as many machines as you like. There are no petty restrictions.