Number 2 seems very plausable.
The PB protection system just simply does not work and their systems (or someone elses) lets 2 different users in different locations use the same keys and I bet in some cases at the same time.
It's a protection system (read as extortion racket) that needs a serious rethink and overhaul. If EA plan on using EB for BF3, I would stay well away from it.
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