Brilliant find!! You can now have your sims have a fave colour!!! Likes and dislikes!!! So you could have a sim with her fave colour as red for example, you buy her a blue couch, she might not like it, and if you exit the game, you go back in to find she has replaced the old blue couch you bought her, and bought herself a nice fancy red one!
Another sim could have a like of friendliness, or something similar, and if he meet a friendly sim (like the one mentioned before) he could make friends easily, whereas if he has a dislike of nasty sims and he meets a nasty sim, he could have a harder time making friends with that sim.
This is going to be SO cool! I've already planned out my sims lives