Reducing server loads may be a viable excuse, but there ISN'T a single online game on the PS3 or 360 that has region locked the servers - Not Halo, not Call of Duty - and none of them suffered for having no region limitations.
But what annoys me the most is not so much that there is a region lock in place (though that has me extremely gutted), but that there is NO INFORMATION to the consumer that this is the case when they're forking over their £50 for the game. This is no better than a gross lie and abuse of consumers' trust. Trading Standards are going to have a field day with this one.
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